TY  - BOOK
AU  - Oster,Sharon M.
AU  - Massarsky,Cynthia W.
AU  - Beinhacker,Samantha L.
TI  - Generating and sustaining nonprofit earned income: a guide to successful enterprise strategies 
SN  - 9781118739617 
PY  - 2004///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - New business enterprises. Nonprofit organizations
KW  - Congresses
N1  - Includes bibliographical references and index; Key issues in business planning for nonprofit enterprise -- Putting nonprofit business ventures in perspective -- Building organizational capacity for nonprofit enterprise -- Leadership strategies for managing a nonprofit enterprise -- Targeting the market and developing a marketing plan -- Techniques and challenges of pricing goods and services -- A primer on legal and tax considerations -- Nonprofit ventures and governance issues -- Finding and attracting capital -- Securing financial capital for nonprofit enterprises -- Pitching your venture -- Strategic alliances -- The truth from the trenches -- Growing a nonprofit enterprise with a high engagement funder -- Capitalizing and supporting nonprofit enterprise in -- Emerging market countries -- Turning the business plan into action -- Fundamental of implementation -- The real world of implementing your venture's business plan -- Deploying resources effectively in nonprofit ventures -- By thinking at the margin -- Using performance metrics to assess social impact and -- Financial return -- Going to scale
ER  -