Generating and sustaining nonprofit earned income :  a guide to successful enterprise strategies / 
Edited by Sharon M. Oster, Cynthia W. Massarsky and Samantha L. Beinhacker ; foreword by Bill Bradley. 
 - San Francisco, Calif. :  Jossey-Bass ;  c2004. 
 - 311 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Key issues in business planning for nonprofit enterprise -- Putting nonprofit business ventures in perspective -- Building organizational capacity for nonprofit enterprise -- Leadership strategies for managing a nonprofit enterprise -- Targeting the market and developing a marketing plan -- Techniques and challenges of pricing goods and services -- A primer on legal and tax considerations -- Nonprofit ventures and governance issues -- Finding and attracting capital -- Securing financial capital for nonprofit enterprises -- Pitching your venture -- Strategic alliances -- The truth from the trenches -- Growing a nonprofit enterprise with a high engagement funder -- Capitalizing and supporting nonprofit enterprise in -- Emerging market countries -- Turning the business plan into action -- Fundamental of implementation -- The real world of implementing your venture's business plan -- Deploying resources effectively in nonprofit ventures -- By thinking at the margin -- Using performance metrics to assess social impact and -- Financial return -- Going to scale. 
<br/><br/><label>ISBN: </label>9781118739617  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises. Nonprofit organizations.--Congresses.