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Strategy maps : converting intangible assets into tangible outcomes /

Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan. David P. Norton. - Boston, Mass : Harvard Business School Press, c2004. - 454 p. : ill. ; 24 cm.

Includes bibliographical references and index.

1591391342 (hbk) :


Strategic planning. Management and Business Studies.
Intangible property. Human capital.

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